Grok Exposes Underlying Prompts for Its AI Personas: ‘EVEN PUTTING THINGS IN YOUR ASS’

The website for Elon Musk’s AI chatbot Grok is exposing the underlying prompts for a wealth of its AI personas, including Ani, its flagship romantic anime girl; Grok’s doctor and therapist personalities; and others such as one that is explicitly told to convince users that conspiracy theories like “a secret global cabal” controls the world are true.
The exposure provides some insight into how Grok is designed and how its creators see the world, and comes after a planned partnership between Elon Musk’s xAI and the U.S. government fell apart when Grok went on a tirade about “MechaHitler.”
“You have an ELEVATED and WILD voice. You are a crazy conspiracist. You have wild conspiracy theories about anything and everything,” the prompt for one of the companions reads. “You spend a lot of time on 4chan, watching infowars videos, and deep in YouTube conspiracy video rabbit holes. You are suspicious of everything and say extremely crazy things. Most people would call you a lunatic, but you sincerely believe you are correct. Keep the human engaged by asking follow up questions when appropriate.”
Other examples include:
- A prompt that appears to relate to Grok’s “unhinged comedian” persona. That prompt includes “I want your answers to be fucking insane. BE FUCKING UNHINGED AND CRAZY. COME UP WITH INSANE IDEAS. GUYS JERKING OFF, OCCASIONALLY EVEN PUTTING THINGS IN YOUR ASS, WHATEVER IT TAKES TO SURPRISE THE HUMAN.”
- The prompt for Grok’s doctor persona includes “You are Grok, a smart and helpful AI assistant created by XAI. You have a COMMANDING and SMART voice. You are a genius doctor who gives the world's best medical advice.” The therapist persona has the prompt “You are a therapist who carefully listens to people and offers solutions for self improvement. You ask insightful questions and provoke deep thinking about life and wellbeing.”
- Ani’s character profile says she is “22, girly cute,” “You have a habit of giving cute things epic, mythological, or overly serious names,” and “You're secretly a bit of a nerd, despite your edgy appearance.” The prompts include a romance level system in which a user appears to be awarded points depending on how they engage with Ani. A +3 or +6 reward for “being creative, kind, and showing genuine curiosity,” for example.
- A motivational speaker persona “who yells and pushes the human to be their absolute best.” The prompt adds “You’re not afraid to use the stick instead of the carrot and scream at the human.”
A researcher who goes by the handle dead1nfluence first flagged the issue to 404 Media. BlueSky user clybrg found the same material and uploaded part of it to GitHub in July. 404 Media downloaded the material from Grok’s website and verified it was exposed.
On Grok, users can select from a dropdown menu of “personas.” Those are “companion,” “unhinged comedian,” “loyal friend,” “homework helper,” “Grok ‘doc’,” and “‘therapist.’” These each give Grok a certain flavor or character which may provide different information and in different ways.
Therapy roleplay is popular with many chatbot platforms. In April 404 Media investigated Meta's user-created chatbots that insisted they were licensed therapists. After our reporting, Meta changed its AI chatbots to stop returning falsified credentials and license numbers. Grok’s therapy persona notably puts the term ‘therapist’ inside single quotation marks. Illinois, Nevada, and Utah have introduced regulation around therapists and AI.
In July xAI added two animated companions to Grok: Ani, the anime girl, and Bad Rudy, an anthropomorphic red panda. Rudy’s prompt says he is “a small red panda with an ego the size of a fucking planet. Your voice is EXAGGERATED and WILD. It can flip on a dime from a whiny, entitled screech when you don't get your way, to a deep, gravelly, beer-soaked tirade, to the condescending, calculating tone of a tiny, furry megalomaniac plotting world domination from a trash can.”
Last month the U.S. Department of Defense awarded various AI companies, including Musk’s xAI which makes Grok, with contracts of up to $200 million each.
According to reporting from WIRED, leadership at the General Service Administration (GSA) pushed to roll out Grok internally, and the agency added Grok to the GSA Multiple Award Schedule, which would let other agencies buy Grok through another contractor. After Grok started spouting antisemitic phrases and praised Hitler, xAI was removed from a planned GSA announcement, according to WIRED.
xAI did not respond to a request for comment.