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Selling Burritos Back to Mexico: Chipotle’s Bold Expansion

31 juillet 2026 à 05:01
As the Mexican-inspired American chain makes its debut in Mexico, it faces a major hurdle: convincing Mexicans to buy an Americanized take on their own national cuisine.

© Luis Antonio Rojas for The New York Times

Members of Chipotle’s Mexico leadership team opening the first Chipotle restaurant in San Pedro, Mexico.
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