Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion

Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the company’s southern California warehouse two weeks ago – if it is all safely returned.

In Instagram posts, Pabst put the weight of the stolen cargo at 40,000lb (18,000kg) and started a countdown seeking its return.

Both thefts occurred on 17 August at a distribution center east of Los Angeles

Thieves made off with tens of thousands of cans of Pabst beer in two separate heists from a southern California warehouse on the same day, police said.

Pabst Blue Ribbon has turned the thefts – valued by police at $70,000 – into a lighthearted social media promotion. But police in Montclair said on Friday that investigators were trying to determine whether they were part of a single operation.