The girl in the black Audrey Hepburn dress was crying in the bathroom, mascara running down her cheeks. We found her by chance—a total stranger using the bathroom of a hotel where we were hosting a giant dinner party for our 200 guests. My ZEG co-founders and I, on a quick trip away from our sprawling table, gathered around her, wanting to understand what had happened. Through tears, she told us her boyfriend had just broken up with her and announced he was getting engaged to someone else. On he
The girl in the black Audrey Hepburn dress was crying in the bathroom, mascara running down her cheeks. We found her by chance—a total stranger using the bathroom of a hotel where we were hosting a giant dinner party for our 200 guests. My ZEG co-founders and I, on a quick trip away from our sprawling table, gathered around her, wanting to understand what had happened. Through tears, she told us her boyfriend had just broken up with her and announced he was getting engaged to someone else. On her birthday.
We handed her tissues and then invited her to join our party. Ten minutes later, she was surrounded by journalists, artists, Nobel laureates, filmmakers, and activists, all raising glasses and toasting her birthday as if she were the guest of honor. By the end of the night, she was laughing, swept up in the improbable magic that happens when you throw open the doors and bring strangers together.
As we organize the fifth edition of our storytelling festival, I keep thinking back to that night last summer. Of all the remarkable moments we've witnessed at ZEG, our annual storytelling festival, of all the celebrities and headliners we've hosted, it's that spontaneous encounter that best embodies the spirit of what we're trying to build: a place where boundaries dissolve, where the unexpected is welcome, and where someone who walked in crying can leave feeling part of a community they never knew existed.
How ZEG came to be
I'll be honest: I never thought I believed in ‘events’ as a way to do journalism. When I was reporting from war zones for the BBC, I believed journalism's impact was measured in stories published and scoops landed and in being on the ground.
Of course, that remains true. But with social media platforms shaping how stories are distributed and consumed, I saw that journalism's survival hinged on our ability to create spaces for meaningful engagement and collective understanding. For our team at Coda, events like ZEG are not a side project—they’re central to how we create meaning and context in a noisy world. They let us go beyond the article, beyond the headline, and to wrestle as a community with the “how” and “why” and, sometimes, to change the story altogether, or at least our understanding of it.
That's the philosophy behind ZEG. But in practice, with colleagues scattered from San Francisco to Tbilisi, London, New York, Milan, and Delhi, the festival is put together in a whirlwind of Slack threads, late-night WhatsApps, and video calls that span time zones. Sometimes I look at the Zoom screen and can't help but chuckle: one of us is in a taxi after covering a protest, another is dialing in from an airport, someone else is squeezing in the call between deadlines or giving a bath to one of the kids. Though we never planned it this way, everyone on the screen is a woman, each of us juggling her own corner of chaos as we plan our biggest event of the year.
A laboratory for journalism
The word “zeg" means "the day after tomorrow” in Georgian. And that encapsulates Coda's mission to look beyond the headlines, connect the dots between crises, identify emerging patterns, and to stay on the story by building sustained narratives in a world that is fragmented, distracted and quick to forget. We know that keeping a critical eye on the present provides insights into the future. It’s why we aim to pioneer new ways to tell stories about the world, to show how local realities are part of wider global conversations that resonate across borders and generations.
ZEG began as a collaboration, a leap of faith between journalists and entrepreneurs in my hometown Tbilisi. We were brought together by the belief that stories can change not just what we know, but how we see and what we do. We wondered, in that first year, if anyone would really fly across the world to Georgia for a festival about telling stories, and how to tell them better. But people did, and—with the exception of the COVID years—they've kept coming ever since.
What started as an experiment has become an international event. In 2025, we’ll host 800 people, including 120 speakers, over three packed days.
Every year, friends ask me: “Who’s your big star at ZEG this time?” I’m never quite sure how to answer. The real magic is in the mix: in the way hundreds of people from all over the world come together, crossing borders both physical and mental, for three days of conversations that bend minds and spark connections that last a lifetime.
If you’re looking for a festival that’s the opposite of formulaic, you’ll find it at ZEG. We don’t have themes; we want space for surprises, to see where the questions we ask take us, and to try to arrive at ideas and perspectives that are fresh.
Beyond the festival
What happens at ZEG doesn't stay at ZEG. We carry on its spirit of inquiry in Coda’s journalism. Our mission is to stay on the story, so that the conversations and connections that begin at the festival invigorate and inform our reporting and coverage long after the festival lights go down.
While we know that for most of you, Tbilisi is a long way to come, we believe there's something essential about having global conversations far from the center. ZEG was born on the periphery, and—as we've seen again and again—it’s from the margins that the most original ideas and most urgent questions often emerge.
These are ideas and questions we want as many people as possible to hear and to interrogate. So we’re also working to make ZEG a year-round series of events both in person and online. This year, we're piloting "mini ZEGs" beyond the shores of Georgia for the first time, with events already being planned in Amsterdam, London, and on the East Coast of the United States.
If you value our work and want to help shape the future of storytelling, become a Coda member today. Membership gives you exclusive access to behind-the-scenes insights, early invitations to events, and the chance to be part of a global community committed to making sense of chaos and finding hope in uncertainty. Your support helps us keep these conversations going, both at ZEG and all year round.
This piece was first published as a members-only newsletter. If you want to go deeper and help us build the future of journalism, join Coda as a member.
Why did we write this story?
This story was originally published as a members-only newsletter. We’re sharing it here to invite more of you into the community that makes ZEG, and Coda’s journalism, possible.
In early April, I found myself in the breathtaking Chiesa di San Francesco al Prato in Perugia, Italy talking about men who are on a mission to achieve immortality.
As sunlight filtered through glass onto worn stone walls, Cambridge Analytica whistleblower Christopher Wylie recounted a dinner with a Silicon Valley mogul who believes drinking his son's blood will help him live forever.
"We've got it wrong," Bryan Johnson told Chris. "God didn't create us. We're going to create God and the
In early April, I found myself in the breathtaking Chiesa di San Francesco al Prato in Perugia, Italy talking about men who are on a mission to achieve immortality.
As sunlight filtered through glass onto worn stone walls, Cambridge Analytica whistleblower Christopher Wylie recounted a dinner with a Silicon Valley mogul who believes drinking his son's blood will help him live forever.
"We've got it wrong," Bryan Johnson told Chris. "God didn't create us. We're going to create God and then we're going to merge with him."
This wasn't hyperbole. It's the worldview taking root among tech elites who have the power, wealth, and unbounded ambition to shape our collective future.
Working on “Captured: The Secret Behind Silicon Valley's AI Takeover” podcast, which we presented in that church in Perugia, we realized we weren't just investigating technology – we were documenting a fundamentalist movement with all the trappings of prophecy, salvation, and eternal life. And yet, talking about it from the stage to my colleagues in Perugia, I felt, for a second at least, like a conspiracy theorist. Discussing blood-drinking tech moguls and godlike ambitions in a journalism conference felt jarring, even inappropriate. I felt, instinctively, that not everyone was willing to hear what our reporting had uncovered. The truth is, these ideas aren’t fringe at all – they are the root of the new power structures shaping our reality.
“Stop being so polite,” Chris Wylie urged the audience, challenging journalists to confront the cultish drive for transcendence, the quasi-religious fervor animating tech’s most powerful figures.
We've ignored this story, in part at least, because the journalism industry had chosen to be “friends” with Big Tech, accepting platform funding, entering into “partnerships,” and treating tech companies as potential saviors instead of recognizing the fundamental incompatibility between their business models and the requirements of a healthy information ecosystem, which is as essential to journalism as air is to humanity.
In effect, journalism has been complicit in its own capture. That complicity has blunted our ability to fulfil journalism's most basic societal function: holding power to account.
As tech billionaires have emerged as some of the most powerful actors on the global stage, our industry—so eager to believe in their promises—has struggled to confront them with the same rigor and independence we once reserved for governments, oligarchs, or other corporate powers.
This tension surfaced most clearly during a panel at the festival when I challenged Alan Rusbridger, former editor-in-chief of “The Guardian” and current Meta Oversight Board member, about resigning in light of Meta's abandonment of fact-checking. His response echoed our previous exchanges: board membership, he maintains, allows him to influence individual cases despite the troubling broader direction.
This defense exposes the fundamental trap of institutional capture. Meta has systematically recruited respected journalists, human rights defenders, and academics to well-paid positions on its Oversight Board, lending it a veneer of credibility. When board members like Rusbridger justify their participation through "minor victories," they ignore how their presence legitimizes a business model fundamentally incompatible with the public interest.
What once felt like slow erosion now feels like a landslide, accelerated by broligarchs who claim to champion free speech while their algorithms amplify authoritarians.
Imagine a climate activist serving on an Exxon-established climate change oversight board, tasked with reviewing a handful of complaints while Exxon continues to pour billions into fossil fuel expansion and climate denial.
Meta's oversight board provides cover for a platform whose design and priorities fundamentally undermine our shared reality. The "public square" - a space for listening and conversation that the internet once promised to nurture but is now helping to destroy - isn't merely a metaphor, it's the essential infrastructure of justice and open society.
Trump's renewed attacks on the press, the abrupt withdrawal of U.S. funding for independent media around the world, platform complicity in spreading disinformation, and the normalization of hostility toward journalists have stripped away any illusions about where we stand. What once felt like slow erosion now feels like a landslide, accelerated by broligarchs who claim to champion free speech while their algorithms amplify authoritarians.
The Luxury of Neutrality
If there is one upside to the dire state of the world, it’s that the fog has lifted. In Perugia, the new sense of clarity was palpable. Unlike last year, when so many drifted into resignation, the mood this time was one of resolve. The stakes were higher, the threats more visible, and everywhere I looked, people were not just lamenting what had been lost – they were plotting and preparing to defend what matters most.
One unintended casualty of this new clarity is the old concept of journalistic objectivity. For decades, objectivity was held up as the gold standard of our profession – a shield against accusations of bias. But as attacks on the media intensify and the very act of journalism becomes increasingly criminalized and demonized around the world, it’s clear that objectivity was always a luxury, available only to a privileged few. For many who have long worked under threat – neutrality was never an option. Now, as the ground shifts beneath all of us, their experience and strategies for survival have become essential lessons for the entire field.
That was the spirit animating our “Am I Black Enough?” panel in Perugia, which brought together three extraordinary Black American media leaders, with me as moderator.
“I come out of the Black media tradition whose origins were in activism,” said Sara Lomax, co-founder of URL Media and head of WURD, Philadelphia’s oldest Black talk radio station. She reminded us that the first Black newspaper in America was founded in 1827 - decades before emancipation - to advocate for the humanity of people who were still legally considered property.
Karen McMullen, festival director of Urbanworld, spoke to the exhaustion and perseverance that define the Black American experience: “We would like to think that we could rest on the successes that our parents and ancestors have made towards equality, but we can’t. So we’re exhausted but we will prevail.”
And as veteran journalist and head of the Maynard Institute Martin Reynolds put it, “Black struggle is a struggle to help all. What’s good for us tends to be good for all. We want fair housing, we want education, we want to be treated with respect.”
Near the end of our session, an audience member challenged my role as a white moderator on a panel about Black experiences. This moment crystallized how the boundaries we draw around our identities can both protect and divide us. It also highlighted exactly why we had organized the panel in the first place: to remind us that the tools of survival and resistance forged by those long excluded from "objectivity" are now essential for everyone facing the erosion of old certainties.
Sara Lomax (WURD/URL Media), Karen McMullen (Urbanworld) & Martin Reynolds (Maynard Institute) discuss how the Black press in America was born from activism, fighting for the humanity of people who were still legally considered property - a tradition of purpose-driven journalism that offers critical lessons today. Ascanio Pepe/Creative Commons (CC BY ND 4.0)
The Power of Protected Spaces
If there’s one lesson from those who have always lived on the frontlines and who never had the luxury of neutrality – it’s that survival depends on carving out spaces where your story, your truth, and your community can endure, even when the world outside is hostile.
That idea crystallized for me one night in Perugia, when during a dinner with colleagues battered by layoffs, lawsuits, and threats far graver than those I face, someone suggested we play a game: “What gives you hope?” When it was my turn, I found myself talking about finding hope in spaces where freedom lives on. Spaces that can always be found, no matter how dire the circumstances.
I mentioned my parents, dissidents in the Soviet Union, for whom the kitchen was a sanctuary for forbidden conversations. And Georgia, my homeland – a place that has preserved its identity through centuries of invasion because its people fought, time and again, for the right to write their own story. Even now, as protesters fill the streets to defend the same values my parents once whispered about in the kitchen, their resilience is a reminder that survival depends on protecting the spaces where you can say who you are.
But there’s a catch: to protect the spaces where you can say who you are, you first have to know what you stand for – and who stands with you. Is it the tech bros who dream of living forever, conquering Mars, and who rush to turn their backs on diversity and equity at the first opportunity? Or is it those who have stood by the values of human dignity and justice, who have fought for the right to be heard and to belong, even when the world tried to silence them?
As we went around the table, each of us sharing what gave us hope, one of our dinner companions, a Turkish lawyer, offered a metaphor in response to my point about the need to protect spaces. “In climate science,” she said, “they talk about protected areas – patches of land set aside so that life can survive when the ecosystem around it collapses. They don’t stop the storms, but they give something vital a chance to endure, adapt, and, when the time is right, regenerate.”
That's what we need now: protected areas for uncomfortable truths and complexity. Not just newsrooms, but dinner tables, group chats, classrooms, gatherings that foster unlikely alliances - anywhere we can still speak honestly, listen deeply, and dare to imagine.
More storms will come. More authoritarians will rise. Populist strongmen and broligarchs will keep fragmenting our shared reality.
But if history has taught us anything – from Soviet kitchens to Black newspapers founded in the shadow of slavery - it’s that carefully guarded spaces where stories and collective memory are kept alive have always been the seedbeds of change.
When we nurture these sanctuaries of complex truth against all odds, we aren't just surviving. We're quietly cultivating the future we wish to see.
And in times like these, that's not just hope - it's a blueprint for renewal.
Victor Orbán wants to adopt a zebra. Reading about the Hungarian Prime Minister's bizarre request to become a “symbolic ‘adoptive parent’” of a zoo zebra, I had a feeling of déjà vu. Another oligarch, Bidzina Ivanishvili, who lives in a glass castle overlooking my hometown Tbilisi, is also obsessed with zebras. To be fair, he has a whole private menagerie. "Lemurs roamed free in my yard like cats," Ivanishvili once boasted to journalists. He's even taken selected reporters to meet his zebras. I
Victor Orbán wants to adopt a zebra. Reading about the Hungarian Prime Minister's bizarre request to become a “symbolic ‘adoptive parent’” of a zoo zebra, I had a feeling of déjà vu. Another oligarch, Bidzina Ivanishvili, who lives in a glass castle overlooking my hometown Tbilisi, is also obsessed with zebras. To be fair, he has a whole private menagerie. "Lemurs roamed free in my yard like cats," Ivanishvili once boasted to journalists. He's even taken selected reporters to meet his zebras. I never managed to get on that list.
These seemingly eccentric obsessions with exotic animals reveal a fundamental truth about how power itself works. The zebra collection isn't merely decorative – it's emblematic of a system where the arbitrary whims of the powerful become reality, where resources that could serve many are instead directed toward personal indulgence. Orbán admires Ivanishvili's Georgian Dream party, which has steered the country away from EU integration. Trump openly praises Orbán. These men create a web of mutual admiration, exchanging not just tactics but symbols and sometimes even PR consultants – as we learned when Israeli media revealed that Benjamin Netanyahu’s advisers had orchestrated a covert campaign to counter negative discourse around Qatar. Those same advisers were also tasked with cleaning up Serbian president Aleksandar Vučić's public image.
Years ago as a BBC correspondent in Central Asia, I remember staring with bemusement at a massive golden statue in Turkmenistan of the former president, Saparmurat Niyazov, the self-styled ‘Turkmenbashi’, the ‘father of all Turkmen’. The statue rotated to always face the sun. We journalists used to dismiss it as the eccentricity of a dictator in a little-known corner of the world. These weren't mere quirks, though, but early warning signs of an authoritarian pattern that would spread globally.
Last weekend, we gathered voices who have witnessed authoritarianism's rise across continents for our event "The Playbook." Their unanimous observation: the patterns emerging in America mirror what they've already witnessed elsewhere.
Nobel laureateMaria Ressa, who has faced multiple criminal charges and arrest warrants in the Philippines for her journalism, described her own sense of déjà vu watching events unfold in the United States. Democracy dies not in one blow but through "death by a thousand cuts"—media capture, then academic institutions, then NGOs, until the entire society bleeds out, Ressa warned.
Bill Browder, the architect of the Magnitsky Act that holds Russian leaders to account for human rights violations – which he lobbied for after his lawyer Sergei Magnitsky was murdered in Russian custody – mapped how Vladimir Putin perfected symbolic terrorization through selective targeting. He saw this pattern being repeated in the U.S.: "This attack on law firms, as an example, going after Covington & Burling, Perkins Coie, and Paul Weiss... what's the message to every law firm in America? Don't go after the government." He pointed to judges facing impeachment threats and green card holders being threatened with deportation as classic examples of the Putin playbook unfolding in America – striking fear into entire sectors through selective prosecution.
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Many audience questions focused on resistance strategies, with particular frustration directed at the Democratic Party's seeming inability to mount an effective opposition. "Why are they so quiet about this?" Armando Iannucci asked, voicing a common concern about the lack of a coordinated response.
Yet Browder managed to see a bright side in America's chaotic, decentralized resistance: "The Putin model is to find the leader of the opposition and then destroy them," he noted. "But if you don't have a leader and resistance comes from everywhere, there's no way to stop it." He pointed to student-led protests in Serbia and Georgia, where grassroots movements without central leadership proved remarkably resilient.
Few know more about resistance than anti-apartheid era South African activist Kumi Naidoo, who served as head of both Greenpeace and Amnesty International. While he offered practical resistance strategies, Naidoo also emphasized something crucial: "We have demonized people who do not agree with us," he cautioned. "We cannot move forward in this moment where we find ourselves unless we consciously build bridges to the people that are not with us." This doesn't mean compromising on principles, but rather understanding the genuine concerns that drive people to support authoritarian figures.
"The worst disease in the world that we face,” Naidoo said, “is not HIV/AIDS or cancer or influenza—it's a disease we can call affluenza." This pathological obsession with wealth accumulation creates the perfect environment for would-be dictators, as ordinary people mistakenly see oligarchs not as threats to democracy but as aspirational figures. The zebra-collecting billionaire becomes someone to admire rather than fear.
Every speaker at our event expressed a haunting familiarity with America's unfolding crisis – they've all seen this movie before, even though no one, right now, can possibly predict how it ends. Iannucci, creator of “The Death of Stalin” and “Veep – so, someone who has, literally, written the script – said the current reality might put him out of the job. How do you parody something already so absurd?
“Trump,” he said, “is a self-basting satirist in that he is his own entertainment." Still, Iannucci underscored why humor remains vital in dark times: "Dictators and autocrats hate jokes because laughter is spontaneous, and they hate the idea of a spontaneous reaction that they have no control over."
Far from mere entertainment, Iannucci argued that storytelling itself becomes essential resistance. He challenged us to move beyond speaking only to those who already agree with us: "We must tell authentic stories which are rooted in reality. And understand that to stand a chance to get through this moment we're in, we have to invest equally on the objective side as well as the subjective side."
As authoritarians build their global networks of mutual admiration, from private zoos to public policy, the countering networks of resistance become all the more crucial.
Maria Ressa's powerful assertion that "when it is a battle for facts, journalism becomes activism" particularly resonated with me. As a journalist, I've been trained in objectivity and balance. Yet we now face a moment where the foundations of free thought that my profession relies on are themselves under direct assault. This isn't about choosing political sides – it's about recognizing when factual reality itself is being deliberately undermined as a strategy of control.
I also found myself enthusiastically agreeing with Kumi Naidoo who emphasized that we must genuinely listen to those who support authoritarian figures, not to validate harmful policies but to understand the legitimate grievances that fuel support for them. From Manila to Moscow to Washington, the pattern is clear but not inevitable. The script is familiar, but we still have time to write a different ending – one where free thought and factual discourse prevail over manipulation and fear.
If you would like to become part of conversations like this one, we have news: we have just launched a brand new membership program connecting journalists, artists, thinkers and changemakers across borders. Join today to receive the recording of this event and access to future gatherings where we'll continue connecting dots others miss.
"What do we even do when the Justice Department ignores court orders?" reads one text from an American friend on my phone. “None of this feels real,” says another.
As we navigate the whiplash-inducing headlines emerging daily from Trump's Washington, I often find myself thinking of Oksana Baulina, who joined our team in 2019 to produce a documentary series about Stalin's Gulag survivors. By then, Russia's state media was actively rehabilitating Stalin's image, recasting the Soviet dictator as
"What do we even do when the Justice Department ignores court orders?" reads one text from an American friend on my phone. “None of this feels real,” says another.
As we navigate the whiplash-inducing headlines emerging daily from Trump's Washington, I often find myself thinking of Oksana Baulina, who joined our team in 2019 to produce a documentary series about Stalin's Gulag survivors. By then, Russia's state media was actively rehabilitating Stalin's image, recasting the Soviet dictator as an "efficient manager" who had made necessary sacrifices for the motherland. We felt an urgent need to preserve the testimonies of the few remaining survivors—men and women in their eighties and nineties whose first-hand accounts could counter this historical revisionism.
It was no longer safe for me to travel to Moscow to work with Oksana on developing the project, so we met in neighboring Georgia, in Tbilisi, my hometown. She arrived dressed every bit as the fashion magazine editor she had once been at Russian Vogue before pivoting to become an opposition activist and journalist.
Over wine one evening, she described the constant cat-and-mouse game she had experienced working with Alexei Navalny's anti-corruption foundation. She talked about how Navalny's team had to constantly reinvent itself, adapting to each new restriction the Kremlin devised. When the authorities blocked their websites, they migrated to YouTube and social media. When officials raided their offices, they decentralized operations. When the government froze their bank accounts, they found alternative funding methods. The space for dissent was shrinking daily, she explained, and with each new constraint, they needed to innovate, come up with fresh tactics to continue exposing corruption in Russia and holding Putin accountable.
"The walls are closing in," she told me, "and most people don't even notice until they're trapped."
Oksana Baulina with Olga Shirokaya, a 96-year-old survivor of Stalin's Gulags.
Her words have acquired an unsettling resonance as I watch the American political landscape transform. When I draw these parallels to my American friends, I often see a familiar resistance in their eyes. Some will say comparing America to authoritarian states is alarmist, that the differences between these societies are too vast. "These are apples and oranges," they'll argue. But the anatomy of repression—the methods used by the powerful to dismantle democratic institutions—remains remarkably similar across time and borders.
There's a reason why those who've lived under authoritarian systems recognize the warning signs so clearly. For Americans, this trajectory feels unimaginable – a departure from everything they know. But for people like Oksana, those who've witnessed democracy crumble, it's more like going back to the future – a painfully familiar pattern returning in new forms.
Recently, a friend in Georgia received a summons that captured the essence of life in an authoritarian state: show up to a state commission hearing and risk becoming a target, or don't show up and face jail time. A decade ago, this would have been unthinkable in Georgia, a country that once exemplified the possibilities of post-Soviet democratic transformation. But that's the thing about authoritarianism—it advances by turning the unthinkable into the inevitable.
Authoritarianism often takes a precise, technical approach to dismantling democracy. It's not always about sudden, violent takeovers. Usually, democratic backsliding is a careful process of erosion, where each small step makes the once outrageous appear normal. What makes this process particularly insidious is how it subverts democracy's own tools – elections, parliaments, courts, and media – turning them against the very systems they were designed to uphold.
Since Coda's inception, we've been tracking the changing landscape of power: the expanding geography of authoritarianism, the abuse of technology, the rise of oligarchy, and the weaponization of historical narratives. Our unique editorial approach identifies "currents" – the patterns bubbling beneath the daily headlines – allowing us to detect emerging trends before they become apparent. Through this lens, we've observed that while authoritarian regimes deploy varied tactics, three essential elements of the playbook repeat themselves with remarkable consistency across different contexts and continents.
The first move is always the manipulation of memory and nostalgia. Vladimir Putin understood this better than most. His regime didn't just recast Stalin from tyrant to "efficient manager" – it undermined organizations like Memorial that documented Soviet crimes by branding them as "foreign agents" before shutting them down entirely.
For Oksana, like many others on our team, the Gulag documentary project was deeply personal. Her family had directly experienced political repression under Soviet rule. For the Russian-language version, she chose a different title than "Generation Gulag." She called it: "The Repressions Don't End."
This same pattern is visible in the United States, where the "Make America Great Again" movement taps into a yearning for an imagined past—one in which power structures went unquestioned and concepts like racial equity didn't "complicate" the natural order. This isn't just a political slogan; it's a carefully crafted narrative that creates social conditions that make challenging the mythical past dangerous.
We've seen this play out in Viktor Orbán's Hungary, where school textbooks have been rewritten to glorify the country's imperial past and minimize its complicity in the Holocaust. In India, where Narendra Modi's government has systematically reshaped history education to center Hindu nationalist narratives and diminish Muslim contributions. And in Florida, where educational restrictions on teaching African American studies and racial history follow the same playbook – controlling how societies understand their past to make it easier to reshape their future.
But rewriting the past is merely the first act. The next phase is to transform this nostalgia into a weapon that redefines loyalty to the nation. Once the mythical golden age is established, questioning it becomes not just disagreement but betrayal. In Russia, this meant that anyone who questioned the revered myths about Soviet glory suddenly became suspect – a potential traitor or foreign agent.
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As Oksana traveled across Russia filming interviews with Gulag survivors, many said how distraught they were to see that at the end of their lives, the narratives they thought had been discredited were gaining traction again. The perpetrators of the crimes against them – their executioners, their prison guards – were being glorified once more in state media and official histories.
It's the ultimate form of injustice, echoing what many of my Black American friends tell me they feel today as they watch decades of hard-won progress toward equity being reversed. After fighting so hard to dismantle statues of Confederate generals and slave owners, they now witness white supremacist narratives being rehabilitated and those who challenge them branded as unpatriotic.
Of course, these aren't direct comparisons. Each country follows its own path. Perhaps America's market economy will prove resilient against authoritarian capture. Perhaps its institutions will withstand the assault better than their counterparts elsewhere. Perhaps the federalized system will provide firewalls that weren't available in more centralized states.
But, thinking back to countless conversations with friends who lived through authoritarian transitions, I'm reminded of how gradually the water heats around us all. Each small capitulation, each moment of silence stems from a perfectly reasonable thought: "Surely it won't affect me personally."
Among the 35 victims of Stalin’s Gulags that Oksana interviewed was Irina Verblovskaya. It was a love story that landed Irina in jail "I never thought they would come for me," she told Oksana, her voice steady but her eyes still showing the pain of decades-old wounds. She never thought she was political enough to be noticed.
American friends often ask me what to do, how to respond once these patterns of repression become evident. I hesitate to answer with certainty. The cases I know most intimately are cases of failure. Nearly everything my dissident parents fought for in Georgia has been reversed in my lifetime. Yet paradoxically, their fight continues to inspire – precisely because it never truly ended. In Tbilisi today, people have stood in the freezing cold for more than a hundred nights, protesting laws that mirror authoritarian Russian legislation.
After years covering wars and political crises, I've noticed that soldiers on the ground often understand which way a battle is turning before the generals do. A taxi driver frequently has a better grasp of city dynamics than the mayor. My first rule is to always listen to people in the thick of it, to pay attention to those who may be at the margins of power but who are the first to feel its effects. Our failure is rarely in lacking prophets, but in refusing to heed their warnings.
Who are America's prophets today? They're the people routinely dismissed as alarmists – constitutional scholars warning about judicial capture, civil rights leaders identifying voter suppression patterns, journalists documenting the normalization of extremist rhetoric, and immigrants who recognize repressions they became familiar with in the countries they fled. Their warnings aren't political hyperbole – they're based on rigorous research, reporting and lived experience. And just as they are the first to detect the warning signs, they're often the first people to be targeted when the final act of the play unfolds.
The last, game-winning tactic from the authoritarian playbook is the criminalization of dissent. This process begins with words – the increasing use of terms like "enemy of the state", “threat to national security”, or "treason" to describe one’s political opponents. See how these labels proliferate in the far-right media. Note how disagreement is increasingly framed as betrayal. To anyone who has lived through authoritarianism, this language isn't merely rhetoric – it's preparation. Project 2025's blueprint for reshaping the Justice Department follows this pattern – creating systems where political loyalty supersedes institutional independence.
The mechanisms may have evolved but the fundamental approach remains unchanged. In Russia, no one embodied this three-act progression more clearly than Alexei Navalny. In 2014, he was still able to mobilize hundreds of thousands in Moscow's streets against Putin and the Kremlin’s corruption. His warnings about Russia's growing authoritarianism were largely dismissed in the West as exaggerated. Yet the noose tightened around him – first arrests, then poisoning, imprisonment, and eventually death. He posed too great a threat, and the system couldn't tolerate his existence.
That night in Tbilisi in 2019, Oksana talked a lot about what it was like to work with Navalny's team, to mobilize Russians against Putin. We argued about whether or not Navalny was racist. For all his bravery fighting corruption, Navalny had made derogatory remarks about people from Central Asia and the Caucasus, calling Georgians "rodents" that should be "exterminated." Like her, I had grown up with the Soviet collapse as the backdrop of my youth—we were the same age—but my experiences came from a Georgian movement that fought not just the Soviet system but Russian colonialism too.
Our wine-fueled argument eventually settled into a consensus that Western liberal democracy, for all its flaws, remained the best system available—the fairest and freest option we knew. It's only now that I recognize my own slight condescension toward her because she was proudly an activist. After years working in Western media, I had been almost vaccinated against the idea of being an activist myself—journalism had to be pure, objective, detached.
I was wrong. Oksana understood something I didn't yet grasp: in environments where truth itself is under assault, journalism inevitably becomes a form of resistance. For her, this wasn't theoretical—it was daily reality. The boundary I so carefully maintained was a luxury she couldn't afford, and it is now one I no longer believe in.
The Final Warning
A year later, after we filmed about 30 interviews with survivors of Stalin’s purges all across Russia, Oksana went back to show a few of them the result of our work. We have a video of Oksana visiting Olga Shirokaya, a 96-year-old Gulag survivor who had been arrested when she was 27. They sit down on Olga’s couch to watch the film, Olga's eyes widen as she sees her own story reimagined through animation.
"I feel like I can breathe again," she tells Oksana, her voice trembling. "I didn't think in such a short piece you could so truthfully find the essence of all the things I told you."
I'm haunted by that footage now. Oksana sits there, bright and elegant, while this survivor of Stalin's terror watches her own testimony. By then, Navalny was already in prison. The full scale invasion of Ukraine was just weeks away. Did Oksana sense what was coming? Did she know she was documenting not just Olga's past, but her own future?
https://youtu.be/4Lphp2DiPXQ?si=3GXESXlR81mZvnFS
When Putin launched his invasion of Ukraine in February 2022, Oksana left Russia. She went to Kyiv to report on the war for an independent Russian outlet – her final act of resistance. On March 23, almost exactly a month since the war had begun, while documenting civilian damage from Russian bombing, Oksana was killed in a Russian missile strike. She was 42.
"The Repressions Don't End" wasn't just the title she chose for the Russian version of our documentary project. It was how she understood history's patterns – patterns that would claim her own life.
We've seen this movie before across different contexts and continents. The script is familiar, the plot mostly predictable. But we don't yet know how it ends – especially in a country with America's democratic traditions, constitutional safeguards, and decentralized power structures.
And so, when friends ask me "what do we do," I tell them: Look to those who've been there before. Democracy isn't saved through grand gestures, but through thousands of small acts of courage. Through showing up, speaking up, and refusing to turn away from what is happening before our eyes. Through recognizing that the authoritarian playbook works precisely because each small tactic seems too minor to resist.
We've seen this movie before. But we're not just a passive audience—we're also actors. And we still have the power to change the ending.
All illustrations and videos in this article are from Coda Story's Generation Gulag
“I signed an order,” Donald Trump declared in his address to Congress this week, “making it the official policy of the United States government that there are only two genders: male and female." It wasn’t quite the victory for common sense he thought it was. President Trump, consciously or not, was following a playbook. One that we at Coda Story have tracked for years — a playbook that was written in Russia and is now being followed almost to the letter in America.
For nearly a decade, our
“I signed an order,” Donald Trump declared in his address to Congress this week, “making it the official policy of the United States government that there are only two genders: male and female." It wasn’t quite the victory for common sense he thought it was. President Trump, consciously or not, was following a playbook. One that we at Coda Story have tracked for years — a playbook that was written in Russia and is now being followed almost to the letter in America.
For nearly a decade, our team has documented how anti-LGBT legislation and rhetoric has migrated from Russia to Central Asia to Turkey to Georgia, Brazil, and now the United States.
Trump's speech was instantly recognizable to those who have followed this trail. He took us on a tour of its classic landmarks: presenting anti-transgender policies as "protecting women," framing gender-affirming care as "mutilation," and positioning this politicized language as a return to common sense rather than an attack on civil rights.
But to understand how we got here, we need to look back more than a decade to when the Kremlin first deployed anti-LGBT rhetoric not as a moral stance, but as a tactical weapon.
A Russian export
In 2012, facing mounting protests over corruption, Vladimir Putin's government desperately needed to change the agenda and refocus national anger elsewhere. As our contributing editor Peter Pomerantsev later wrote: "Putin faced a mounting wave of protests focusing on bad governance and corruption among the elites. He desperately needed to change the agenda and refocus national anger elsewhere."
The opportunity came when self-declared feminist provocateurs Pussy Riot performed their "punk prayer" in Moscow's central cathedral. Putin seized the moment. Suddenly Russian state TV shifted their attention from corruption scandals to tabloid rants about witches, God, Satan, and anal sex. Europe, previously a symbol of the rule of law and transparency, was rebranded as "Gayropa."
This wasn't about deeply held religious beliefs. As Pomerantsev noted, "Putin was probably telling the truth when he told a TV interviewer he had no problem with homosexuals. His administration is said to contain several, and some key members of the media elite are themselves discreetly gay." Russia's social culture is, Pomerantsev wrote, "hedonistic and, if anything, somewhat libertine; rates for abortion, divorce and children born out of wedlock are high. Church attendance is low. The US Bible belt it certainly isn't."
But if Putin had no personal problem with homosexuality, he saw the potential of playing to prejudice. Russia's 2013 "gay propaganda" law banning the "promotion of non-traditional sexual relations" to minors became the template. Soon, nearly identical laws appeared in former Soviet countries—first in Lithuania, then Latvia, then across Central Asia. The language was often copied verbatim, with the same vague prohibitions against "propaganda" that left room to criminalize everything from pride parades to sex education to simply mentioning that LGBT people exist.
Pussy Riot on Red Square 2012, Moscow. Creative Commons CC BY 3.0/Denis_Bochkarev.
The creation of a global axis
What began as a deliberate distraction from Putin’s failure to rein in corruption evolved into a transnational movement. Russian "family values" defenders organized international conferences, bringing together American evangelicals, European far-right politicians, and anti-LGBT activists from Africa.
Those meetings bore fruit. The most powerful connections happened through the World Congress of Families, where links between Russian Orthodox activists and American evangelical groups were forged. These meetings created pathways for rhetoric and policies to travel, often through multiple countries in other continents, before reaching the mainstream in Western democracies.
"Homosexual propaganda is the disease of a modern anti-Christian society."
When Trump spoke about banning "gender ideology," he echoed language first deployed by the Kremlin. When he announced that he had "signed an executive order to ban men from playing in women's sports," he was repeating almost word-for-word the justifications used for Russia's bans on transgender athletes.
From Russia to Brazil to America
By 2020, this Christian-inflected, homophobic, family values playbook had made it to Brazil, where President Jair Bolsonaro deployed its tactics to appeal to a wide swathe of religious conservatives. In May 2020, at the height of the COVID-19 pandemic, Bolsonaro attempted to divert attention from his mishandling of the crisis by posting on Facebook that the World Health Organization was encouraging masturbation in children as young as four.
The post was bizarre, quickly deleted, and made little sense—but it wasn't the product of some Bolsonaro fever dream. Anyone who had watched Russian state television was already familiar with the crazy conspiracy theory about WHO encouraging childhood masturbation.
It first appeared on Russian state TV channels around 2014, when Putin's traditional values crusade had really picked up momentum. The whole theory was based on a WHO document on sex education that mentioned early childhood masturbation as a normal psychosexual phenomenon that teachers should be prepared to discuss—an obscure, academic point distorted by Russian media into evidence that European children were being forced to masturbate from the age of four.
Bizarre as it was, the story had legs, repeated so often that it migrated from Russian television to the Brazilian president’s social media to Christian conservative talking points in the U.S. and Britain.
Russia's President Vladimir Putin attends a forum for family values in Moscow on January 23, 2024. Gavril Grigorov/POOL/AFP via Getty Images.
Watching the Edges
What happens on the periphery—both geographical and narrative—eventually moves to the center. Eight years ago, we were documenting anti-LGBT legislation in Kyrgyzstan that seemed fringe, distant, and surely far removed from established democracies. Today, similar laws are being implemented in countries like Hungary, Georgia, and even the United States.
"People [who] call themselves traditionalists rise up. If you are gay, lesbian, especially transgender, you will be not only beaten, you will be killed."
Georgia, my own country, is a fascinating case study in how such rhetoric takes root. Once the most promising democracy among the former Soviet republics, Georgia has regressed. With the Kremlin-friendly Georgian Dream in power, and despite determined and vocal opposition, the ruling party pushed through a "foreign agents" law modeled directly on its Russian counterpart and “family values” legislation that targets LGBT rights, including banning Pride parades and public displays of the rainbow flag.
The pattern is unmistakable and what makes it particularly dangerous is how these policies are laundered through increasingly respectable channels. Phrases that began on Russian state TV like "gender ideology" and protecting children from "propaganda" have become mainstream Republican talking points.
Russia's Blueprint: Unleashing Violence
The consequences of this exported blueprint are devastating. It gives license to religious conservatives everywhere to act on their prejudices and then point to them as universal. In Indonesia, for instance, which has been mulling changes to its broadcast law that single out investigative journalism and LGBT content, two young men in conservative Aceh were publicly flogged under Shariah law for gay sex. Vigilantes burst into a flat to find the men allegedly mid-embrace.
In Russia, the gay propaganda law unleashed unprecedented violence against LGBTQ people. As Lyosha Gorshkov, a gay Russian professor who fled to the United States, told us in 2016: "people [who] call themselves traditionalists rise up. If you are gay, lesbian, especially transgender, you will be not only beaten, but you will be killed. Government keeps targeting LGBT population because it's easiest target.”
Before fleeing Russia, Gorshkov was targeted by the Federal Security Service (the modern version of the KGB). An agent at his university called him into his office and demanded he identify communists and homosexuals. "He would follow me every single week, calling me, looking for me at the university," Gorshkov explained. When a bogus article circulated claiming Gorshkov was "promoting sodomy," he knew he had to leave.
In St. Petersburg, which became the epicenter for Russian homophobia, LGBT people faced increasing danger. Nearly nine years ago, journalist Dmitry Tsilikin was murdered in what police believed was a homophobic attack. Local politicians like Vitaly Milonov, who masterminded the city's gay propaganda law that later went national, routinely used dehumanizing language that inspired vigilante violence.
"We have to face moral dangers,” Milonov told our reporter Amy Mackinnon. Homosexual propaganda, he said, is “the disease of a modern anti-Christian society," Milonov told our reporter Amy MacKinnon.
In religiously conservative Aceh province in Indonesia, two young men were publicly caned on February 27 for having gay sex. Vigilantes burst into a room they had rented. Yasuyoshi Chiba/AFP via Getty Images.
Coming Full Circle
President Trump's speech this week represents a concerning milestone in this journey of authoritarian rhetoric. When he promised to bring "common sense" back by recognizing only two genders, he was echoing Putin from a decade earlier, though no one acknowledged the source.
Particularly troubling is how within the United States such rhetoric is becoming law. Iowa's legislature recently passed a bill to strip the state's civil rights code of protections based on gender identity—the first state to explicitly revoke such protections. Georgia's state legislature, meanwhile, passed a bill to cut off funding for gender-affirming care for minors and people held in state prisons. Georgia had already passed a bill banning transgender athletes from school sports.
These are the legislative fruits from rhetorical roots planted over a decade ago. I'll never forget the May afternoon in 2016 when I sat in Tbilisi's main concert hall, watching Josiah Trenham, an Eastern Orthodox priest from California, take the stage at the World Congress of Families conference. The hall was packed with hundreds of guests, many of them Americans who had traveled to the Georgian capital to discuss ways to "save the world from homosexuality." What still haunts me is how warmly the audience applauded Trenham’s words.
"I have witnessed my nation disgrace itself before God and men," he thundered. "My counsel to beloved Georgians is this: stand firm in your faith against the LGBT revolution. Do not give in or your cities will become like San Francisco, where there are 80,000 more dogs in the city than there are children. Tell the LGBT tolerance tyrants, this lavender mafia, these homofascists, these rainbow radicals, that they are not welcome to promote their anti-religious anti-civilizational propaganda in your nations."
Later, when I confronted Trenham, he insisted he hadn't encouraged violence, claiming instead that the people "who are for provocation and violence are the LGBTs themselves." Outside, hundreds of Georgian Orthodox activists were gathered with religious icons and signs that quoted Biblical scripture. They were free to express their hate. But when my phone rang, it was an LGBT activist calling in panic because ten of his friends had been arrested for writing "Love is equal" on a sidewalk only a few blocks away.
Cynical Kremlin propaganda coupled with genuine religious fervor had created this monster, and more monsters were being bred everywhere. The success of the Russian playbook lies in its incremental nature. First, you frame the issue as one about protecting children. Then you expand to education. Then to adults. At each step, those opposing the restrictions can be painted as ideologues who don't care about protecting the vulnerable.
Setting Trump's speech alongside those made by others, from political leaders to religious preachers, reveals that the U.S. is just the latest domino to fall. Solid family values as a contrast to the licentiousness of the decadent West was a campaign that began in the Kremlin's halls of power as a distraction. It has now become a cornerstone of authoritarian governance worldwide.
In Tbilisi, at the World Congress of Families conference, a Polish anti-abortion activist explained: "You have to understand that in the west politicians are thinking in four-year terms... but in Russia they think more like emperors." The Kremlin’s long game has paid off.
For years, we've documented how authoritarianism travels across borders, now that story is becoming America’s story.
Why Did We Write This Story?
At Coda, we invite readers to look beyond the familiar "culture wars" framing that often dominates coverage of anti-LGBT legislation. While cultural values certainly play a role, our years of reporting across multiple countries reveal something more complex: a calculated political strategy with a documented history. The "culture wars" narrative inadvertently serves the interests of those deploying these tactics by making coordinated political movements appear to be spontaneous cultural conflicts. By understanding the deeper patterns at work, we can better recognize what's happening and perhaps influence how the story unfolds.
Three years ago this week, as Russian tanks rolled into Ukraine, an extraordinary wave of global solidarity swept across the world. Hundreds of thousands took to the streets in cities from London to Sydney. Tech giants blocked Russian state media. Even Switzerland abandoned its neutrality to freeze Russian assets. Only five countries voted against a United Nations resolution calling for Russia to withdraw its troops from Ukrainian territory, compared to the 141 who voted in favor of it.
Tod
Three years ago this week, as Russian tanks rolled into Ukraine, an extraordinary wave of global solidarity swept across the world. Hundreds of thousands took to the streets in cities from London to Sydney. Tech giants blocked Russian state media. Even Switzerland abandoned its neutrality to freeze Russian assets. Only five countries voted against a United Nations resolution calling for Russia to withdraw its troops from Ukrainian territory, compared to the 141 who voted in favor of it.
Today, that solidarity has been replaced by something no one could have imagined in February, 2022: the United States has refused to back an annual resolution presented to the UN General Assembly that condemns Russian aggression and demands the removal of troops. Instead, the leader of the world's most powerful democracy now repeats the Kremlin's false narrative that Ukraine started the war.
This stunning reversal of the U.S. position represents Vladimir Putin's greatest victory - not in the battlefields of Ukraine but in a war that most of us thought ended over 30 years ago: the Cold War.
Putin's win is no accident. For decades, he has been explicit about his ultimate goal: to return to the world of 1945, when the leaders of the U.S.S.R., U.S. and Britain sat around a table in Yalta to divide the world between them. The invasion of Ukraine three years ago was never about Ukraine - it was about reclaiming lost power and forcing the West back to the negotiating table. Putin’s success stems from the collective failure of the Western establishment, convinced of its own invincibility, to recognize his systematic dismantling of the order they claimed to defend.
It would be too simple to blame Donald Trump or any single political leader for finally giving Putin his seat at the table. This failure belongs to the entire Western establishment - including media organizations, think tanks, universities, corporations, and civil society institutions.
The values the West claimed for itself - defense of individual rights, rule of law, democratic values - were worth fighting for. But having “won” the Cold War, Western establishments grew complacent. They assumed the moral high ground was unassailable, dismissing those who warned it could be lost.
When Putin called the Soviet collapse "the greatest geopolitical catastrophe of the century," Western analysts dismissed it as rhetoric. When he told George W. Bush that Ukraine was "not a country," they treated it as diplomatic bluster. When he used his 2007 Munich speech to declare ideological war on the Western-led world order, they saw a tantrum.
Each subsequent action - from the invasion of Georgia in 2008, to the annexation of Crimea in 2014, from the downing of MH17, also in 2014, to the killing of opponents throughout Putin’s reign - was treated as an isolated incident rather than part of a carefully orchestrated strategy. When Georgian leaders warned that Ukraine would be next, the Obama administration ignored them, dispatching Secretary of State Hillary Clinton to Geneva to meet her Russian counterpart and present him with the infamous "reset" button. When Baltic and Polish leaders pleaded for increased NATO deployments and warned about the Nord Stream pipeline's security implications, they were dismissed as paranoid.
"The Western Europeans pooh-poohed and patronized us for these last 30 years," former Polish foreign minister Radosław Sikorski told Politico in 2022. "For years they were patronizing us about our attitude: 'Oh, you know, you over-nervous, over-sensitive Central Europeans are prejudiced against Russia.'"
Russian tanks rolled into Ukraine on February 24, 2022. Three years later, the global solidarity that this invasion sparked has been replaced by Western accommodation of Putin's ambitions. Maximilian Clarke/SOPA Images/LightRocket via Getty Images.
The Lost Victory
Meanwhile, inside Russia, Putin was perfecting the playbook that would eventually transform the West itself. His ideologues, like Alexander Dugin, weren't just discussing Russia's future - they were designing a blueprint for dismantling liberal democracy from within. Dugin, and the influential Izborsky Club think tank, understood that the key to defeating Western values wasn't to challenge them head-on, but to turn their contradictions against themselves.
It wasn't that Dugin had anything particularly compelling to offer. His vision of a post-liberal world order where traditional values trump individual rights was hardly original. But when he sat down with Tucker Carlson in April last year to present Putin as the defender of traditional values against the decadent West, his message resonated with conservatives because too many Westerners felt that liberal values had become hollow promises.
Many studies, like this from the Pew Research Center, showed that Americans were rapidly losing faith in their institutions. Rather than addressing these grievances, the Western establishment preferred to blame disinformation and foreign interference, dismissing citizens’ concerns and creating resentments that Putin proved masterful at exploiting.
Putin was also methodically building a global coalition that extended far beyond the West. While Western media focused on Russia's influence operations in Europe and America, Moscow was crafting a different narrative for the Global South. In Africa, Russian embassies bombarded newsrooms with op-eds positioning Russia as the successor to the Soviet Union's anti-colonial legacy. The message was simple but effective: Russia was fighting Western imperialism, not waging colonial war.
Russian philosopher Alexander Dugin speaks to Tucker Carlson in 2024. Long dismissed as a marginal figure by Western analysts, Dugin's ideas found a receptive audience as Western establishments failed to address growing public disillusionment.
Engineering the West's Downfall
While Western governments spent billions setting up fact-checking initiatives and disinformation monitoring centers - always reacting, always one step behind - Putin was methodically building loose, agile networks that tapped into genuine popular anger about Western hypocrisy and double standards.
Putin's triumph lies not in offering better ideas or values - democracy, individual rights, and rule of law remain powerful ideals. His genius was in exploiting the growing gap between these principles and people's lived experiences"
The West's reactive stance allowed Putin to continuously set the agenda. The vast "counter-disinformation" industry - now effectively destroyed by Trump’s aid cuts- focused on debunking individual claims but consistently missed the bigger picture. From RT Arabic's dominant position in Lebanon to coordinated social media campaigns across Africa, Putin crafted narratives that positioned Russia as the champion of all those who felt betrayed and marginalized by the Western-led order.
"Russia's message lands well and softly," one editor from Johannesburg told me during a gathering of African editors in Nairobi in 2022. "The challenge for our team is to objectively navigate overwhelmingly pro-Russian public sentiment."
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The success of this strategy is now undeniable. And yet, Putin offers little in return for his repudiation of the West. Democracy, individual rights, and rule of law remain powerful ideals. His genius was in exploiting the growing gap between these principles and people's lived experiences, a gap that Western establishments proved unwilling or unable to address.
This blind spot - coupled with the West’s inability to imagine losing - became the so-called free world’s greatest vulnerability. While liberal establishments were congratulating themselves on the "end of history," Putin was methodically working to rewrite its ending. While they dismissed the appeal of traditionalist values as backwards and parochial, he was building a global alliance of like-minded leaders and movements.
Putin's victory was never inevitable. At each step, Western institutions had opportunities to recognize and counter his strategy. Instead, their conviction in their own righteousness led them to consistently underestimate both the threat and the extent of their own failures.
Today, as Russian state media hosts celebrate their triumph and Trump prepares to negotiate Ukraine's surrender, the scale of Putin's achievement is breathtaking. He has succeeded where generations of Soviet leaders failed: not just in resisting Western influence but in fundamentally transforming the West itself.
The Cold War’s new ending is exactly as Putin scripted it. Not with the triumph of Western liberal democracy, but with its possibly fatal weakening. The Kremlin's guiding framework—where power is truth, principles are weakness, and cronyism is the only real ideology—now defines the White House as well.The question isn't how we got here - Putin told us exactly where he was taking us. The question is whether we can finally abandon our arrogant certainties long enough to understand what happened - and what comes next.
Read More
The Club That Wants Russia to Take Over the World: Our 2018 investigation revealed how the Izborsky Club, a self-described "intellectual circle" of philosophers, journalists and Orthodox priests, was working to dismantle Western liberal democracy. Read how they laid the groundwork for today's reality.
From Greenland to Gaza, from the Panama Canal to Mars, Donald Trump's territorial ambitions span the globe. Once described as an isolationist, Trump’s rhetoric increasingly resembles that of a 19th-century imperialist. Nowhere is this colonial mindset more evident than in his latest demand - that Ukraine hand over its mineral wealth in exchange for continued American military support.
When he declared last week that Ukraine should "secure what we're giving them with their rare earth and oth
From Greenland to Gaza, from the Panama Canal to Mars, Donald Trump's territorial ambitions span the globe. Once described as an isolationist, Trump’s rhetoric increasingly resembles that of a 19th-century imperialist. Nowhere is this colonial mindset more evident than in his latest demand - that Ukraine hand over its mineral wealth in exchange for continued American military support.
When he declared last week that Ukraine should "secure what we're giving them with their rare earth and other things," he inadvertently exposed a bitter truth: gauzy Western rhetoric about sovereignty and self-determination doesn’t apply to countries that neighbor a colonial power.
It was a lesson I learned for myself, reporting from Georgia in 2008 as Russian tanks rolled towards my hometown.By the time a ceasefire was called, Russia had invaded and seized 20% of Georgian land, the territory of America's most loyal non-NATO ally in the region. And Georgia had suffered a wound that would prove fatal. Just months later, Hillary Clinton, Obama's newly minted Secretary of State, presented her Russian counterpart Sergey Lavrov with a red “reset” button in Geneva.
Despite the recent Russian aggression, there was Lavrov, laughing and joking with Clinton about a mistake in the transliteration from English to Cyrillic of the word “reset.” Every Georgian, Kazakh, or Ukrainian who had experienced Russian colonialism first hand, knew that what he was really chuckling about was the fact that Moscow had just gotten away with murder.
Trump has exposed a bitter truth: gauze Western rhetoric about sovereignty and self-determination doesn't apply to countries that neighbor a colonial power.
In 2022, when Russia launched its full-scale invasion, Ukraine was positioning itself to be a key player in the global green technology transition. The country's vast deposits of lithium and various minerals - including 22 of the 34 minerals that the European Union deems to be “critical” – promised a pathway to genuine economic sovereignty. But that future was stolen by Russia's invasion, with a significant percentage of Ukrainian minerals now under Russian control, including half of its rare earths reserves.
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The mineral deposits that remain – resources that could finance Ukraine's post-war reconstruction – are now being demanded by Trump as collateral for military aid. Ukrainian president Volodymyr Zelenskiy leapt at the offer: “let’s do a deal,” he told Reuters about Trump’s conditions, “we are only for it.” Zelenskiy’s desperate need for continued American support means he has little choice but to bargain away Ukraine’s resources. Even if it raises the grim colonial specter of the U.S. and Russia sitting across the negotiating table and carving up Ukrainian wealth amongst themselves.
Trump's approach eerily echoes Victorian-era colonialism. When Cecil Rhodes declared in 1902 that he would "annex the planets if I could," he expressed the same ruthless resource-extraction mindset that now drives Trumpian foreign policy. Both men share a vision of power measured in territorial control and resource ownership, backed by military might.
In his first term, Trump was frequently described as an isolationist, unwilling to continue to fund American military adventurism abroad, unwilling to intervene in the affairs of other countries, unwilling to shelter migrants, and unwilling to abide by international agreements and institutions. Back then, the label was suspect, a badge of convenience. Already in the first weeks of Trump’s second term, the label has become absurd.
But Trump's mineral-for-weapons proposition, crude as it is, strips away decades of Western illusions. It acknowledges what leaders in Washington and Brussels long refused to see - that countries in Russia's shadow have never had the luxury of true independence.
Since the 1990s, the West's approach to Russia has been built on a peculiar form of magical thinking - a stubborn belief that Moscow can be changed through engagement and dialogue. It’s a pattern that requires the West to bury its head in the sand after each example of Russian aggression. For instance, after Russia's cyberattacks on Estonia in 2007, Western leaders dismissed it as an anomaly. And then, after the invasion of Georgia in 2008, they rushed to "reset" relations. Six years later, after the seizure of Crimea, they still spoke of finding diplomatic solutions. Each time Putin tested the West's resolve, he emerged more emboldened, his every action treated as an aberration rather than as part of a coherent imperial strategy.
Since the 1990s, the West's approach to Russia has been built on a peculiar form of magical thinking - a stubborn belief that Moscow can be changed through engagement and dialogue.
The medieval assault on Ukraine in 2022 seemed, finally, like a wake-up call. For a moment, it appeared that politicians in Europe and the United States understood that Putin wanted to rebuild a Russian empire. But the moment didn’t last long. Even as Putin openly declared his imperial ambitions, even as he openly dismissed Ukraine's right to sovereignty, Western leaders continued to search for off-ramps and resets that existed only in their imagination.
Joe Biden's tactics - treating the conflict as a crisis to be managed rather than a war to be won - became the final chapter of the West’s failed post-Cold War politics. Each delayed weapons delivery, each hesitation justified by the fear of escalation, reflected a familiar priority: stability with Russia over the right to sovereignty of its neighbors.
Those underground deposits in Ukraine tell the story: a large portion now lies in territories controlled by Russia or too close to the front lines to be mined. No wonder, Zelensky is courting Trump’s interest in its rare earth deposits. The choices facing Ukraine's leadership and people remain what they've always been - a series of impossible decisions to be made in the shadow of an empire that has never accepted their right to decide.
“They think we are fighting to join NATO. But we are only fighting for our values and they happen to be the same as Europe's values," a Ukrainian soldier told me in 2015. His words haunt me now as we enter this new, cynical era. Deep beneath Ukraine's soil lies both promise and peril - deposits of minerals that could fuel either independence or a new era of colonial extraction. The familiar irony for Ukraine is that these resources, which make sovereignty viable, must also serve as collateral in a great game between colonial powers.
Now that the magical thinking and pretense is over and the hard calculations begin, the only certainty is that the cost will be borne, as always, by those who do not have the privilege of being able to harbor illusions and magical thoughts in the first place.
A version of this story was published in last week’s Sunday Read newsletter. Sign up here.
Why did we write this story?
Trump’s demand for Ukrainian minerals exposes how history repeats itself through new forms of colonialism. While he presents himself as an isolationist focused on “America First,” his territorial ambitions - from Greenland to Gaza to Ukraine’s resources - echo 19th-century empire building. This story reveals how rewriting the narrative about American isolationism serves to mask age-old colonial impulses, with profound consequences for nations caught between empires. As Ukraine trades its mineral wealth for survival, we see how little has changed in the dynamics of imperial power. Explore our Complicating Colonialism series
It was 2014, and I was standing in the ruins of Donetsk airport, when a Russian-backed rebel commander launched into what seemed like an oddly academic lecture. Between bursts of artillery fire, he explained an American political science concept: the Overton Window - a theory that describes the range of policies and ideas a society considers acceptable at any given time. Politicians can't successfully propose anything outside this "window" of acceptability without risking their careers. "The Wes
It was 2014, and I was standing in the ruins of Donetsk airport, when a Russian-backed rebel commander launched into what seemed like an oddly academic lecture. Between bursts of artillery fire, he explained an American political science concept: the Overton Window - a theory that describes the range of policies and ideas a society considers acceptable at any given time. Politicians can't successfully propose anything outside this "window" of acceptability without risking their careers. "The West uses this window," he said, smoke from his cigarette blowing into my face, "to destroy our traditional values by telling us it's okay for me to marry a man and for you to marry a woman. But we won't let them."
The encounter was jarring not just for its surreal nature - a discussion of political theory amid artillery fire - but for what it revealed about Russian propaganda's evolving sophistication. When I researched the Overton Window after our conversation, I discovered that Russian state media had long been obsessed with the concept, transforming this Western analytical framework into something more potent: both an explanation for social change and supposed proof of Western cultural warfare. Russian commentators didn't just cite the theory - they wielded it as both explanation and evidence of Western attempts to undermine Russian society.
Over the next decade, I watched this once-academic term slide from Russian state TV screens and the trenches of eastern Ukraine into mainstream Western discourse - embraced by commentators on both the far left and far right of the political spectrum. What began as a framework for understanding social change became a blueprint for engineering it.
Now we're watching this process play out in real time. For instance, Elon Musk's handpicked team running DOGE - the new Department of Government Efficiency - are inexperienced young men between the ages of 19 and 24 with unfettered access to federal systems. A decade ago, putting Silicon Valley twenty-somethings in charge of critical government functions would have sparked outrage. Today, it's celebrated as innovation.
What began as a framework for understanding social change became a blueprint for engineering it.
The transformation extends far beyond Washington. When America's president proposes to "take over" Gaza and turn it into "the Riviera of the Middle East," when Musk tells Germans to "move beyond" Nazi guilt, they're deliberately expanding what's politically possible. From Joe Rogan to Tucker Carlson, from African opinion writers praising Trump's aid cuts as "liberation" to conservative thinkers reimagining solutions for Gaza - each pushes the boundaries of acceptable discourse a little further.
The shift manifests across every domain of power. Inside federal agencies, tech executives now make decisions once reserved for career civil servants, normalizing private control of public functions. On the global stage, raw deal-making has replaced diplomatic principles, with decades-old alliances discarded in favor of transactional relationships. El Salvador's president offers his prisons to house American inmates. Ukraine, fighting for survival against Russia, signals its willingness to trade military support for mineral rights. Even humanitarian aid, long seen as a moral imperative, is being recast as a form of dependency that needs to be eliminated.
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BlackRock, the world's largest asset manager, has already adapted to this new reality. Their latest analysis simply divides nations into "winners and losers" based on their ability to navigate this new transactional diplomacy and stay on Trump’s good side. No moral judgments, no democratic values - just raw negotiating power.
The Overton Window - or "Окно Овертона блядь" as the Russian commander put it in 2014, mechanically adding the profanity at the end of each phrase like a full stop - offers a powerful framework for understanding how societies transform - not through sudden upheaval but through the gradual shifting of what people consider acceptable. Whether through the brutal recalibrations of war or the calculated provocations of political theater, the Overton Window is always in motion, reshaped by those willing to push its boundaries.
This systematic normalization of the extreme is a core tenet of the authoritarian playbook - a calculated strategy of gradually expanding what society will tolerate, inch by inch, controversy by controversy. The goal is not just to push boundaries, but to exhaust resistance, to make the previously unimaginable seem not just possible, but inevitable.
The same mechanism operates in political discourse, where deliberate provocation becomes a strategic tool for reshaping collective perception. Donald Trump is the master of this approach.
Whether through the brutal recalibrations of war or the calculated provocations of political theater, the Overton Window is always in motion, reshaped by those willing to push its boundaries. This systematic normalization of the extreme is a core tenet of the authoritarian playbook.
His political methodology isn't about achieving specific outcomes, but about continuously expanding the boundaries of acceptable discourse. Each provocative statement serves as a strategic instrument, deliberately designed to recalibrate social and political norms. When he suggests purchasing Greenland or proposing radical reimaginings of geopolitical landscapes like in Gaza, the actual feasibility becomes secondary to the act of introducing previously unthinkable concepts into mainstream conversation.
The genius of this approach lies in its relentlessness. By consistently proposing ideas that initially seem outrageous, extreme positions gradually become reference points for future discussions. Each controversial statement doesn't just distract from previous controversies; it fundamentally reshapes the political imagination. The goal is not immediate implementation but permanent transformation - moving the entire conceptual framework of what society considers possible.
Russian propagandists were early to grasp its significance, weaponizing the Overton Window theory itself as supposed evidence of Western cultural imperialism. That commander in Donetsk was just echoing what Russian state media had been claiming for years: that the West was deliberately expanding society's boundaries to impose its values on Russia.
A decade later, we're watching this process unfold in reverse. As transactional relationships replace values-based alliances, as oligarchic control displaces democratic institutions, as the unthinkable becomes routine - the transformation of our societies isn't happening by accident.
Through the years of Brexit, Trump's first win, Orbán's rise, and the growing global polarization, that conversation in the ruins of Donetsk has stayed with me. There was something chilling about a commander discussing political theory between artillery fire - not because it felt academic, but because he embodied how thoroughly manufactured narratives could drive real-world violence. He was willing to fight and die for a worldview constructed by Russian state media about "traditional values" under attack.
In the end, we are all unwitting participants in this grand narrative shift, our perceptions subtly recalibrated by the very forces that seek to reshape our understanding of what is possible, acceptable, and true. And whether we are shocked by those in power or find ourselves applauding them, we are simultaneously the observers and the changed.
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Why Did We Write This Story?
As political actors systematically push the boundaries of acceptable discourse, they transform radical ideas into mainstream conversations. This isn't about genuine ideological debate, but about deliberately fragmenting social consensus. Each provocative statement serves to polarize rather than unite, effectively preventing meaningful collective action or understanding.
Later this month, on February 23, Germany goes to the polls. Already it seems as if the wall that mainstream German parties had erected between their more sober, responsible politics and the provocations of the far-right Alternative for Germany party (AfD) has crumbled. Thousands of Germans protested in cities across the country against the apparent willingness of the center-right Christian Democratic Union – the party most expect will win the election and provide the next German chancellor – to
Later this month, on February 23, Germany goes to the polls. Already it seems as if the wall that mainstream German parties had erected between their more sober, responsible politics and the provocations of the far-right Alternative for Germany party (AfD) has crumbled. Thousands of Germans protested in cities across the country against the apparent willingness of the center-right Christian Democratic Union – the party most expect will win the election and provide the next German chancellor – to accept AfD backing for its bid to block undocumented migrants at the border.
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AfD has become a serious threat to Germany’s political establishment, with its leader Alice Weidel even leading the race in one recent poll to become the country’s next chancellor. Weidel, a once obscure figure, enjoys the very loud and prominent support of Elon Musk, who interviewed her for over an hour on X last month and appeared at an AfD rally via video link last week to tell the crowd that there was “frankly too much of a focus on past guilt. “ He exhorted AfD supporters to “be proud of German culture and German values and not to lose that in some sort of multiculturalism that dilutes everything.”
Many AfD members have in the past called for an end to Germany’s “cult of guilt” over the Holocaust. And Weidel herself, while endorsing that phrase, has said German politics should not be about its past but about “confidence and responsibility for the future.”
A poster held up during protests in Cologne on January 25 takes aim at Elon Musk and AfD leader Alice Weidel's increasingly close relationship and their apparently shared Nazi sympathies. Ying Tang/NurPhoto via Getty Image.
When Musk told thousands of Germans they need to "move beyond" Nazi guilt, I reached out to Erica Hellerstein, a brilliant reporter who has spent months investigating Germany's complex relationship with historical memory. In 2023, her story for Coda dived into the little-understood opposition to Holocaust remembrance inside Germany.
"What's interesting to me is seeing that view migrate from the fringe of German society to one of the most powerful shadow politicians in the US," Erica told me.
"Children should not be guilty of the sins of their parents, let alone their great grandparents," Musk declared to cheering AfD supporters, just hours before the anniversary of the liberation of Auschwitz. Musk’s own grandfather was reportedly a pro-apartheid, antisemitic conspiracy theorist in South Africa - another country that, like Germany, has been celebrated for its post-conflict reconciliation efforts.
To understand today's shifting power dynamics, you have to understand how leaders manipulate our view of the past. The battle over historical memory has become one of the most potent weapons of modern authoritarianism, though it often goes unnoticed in daily headlines. Whether in school textbooks, political speeches, or family stories, the rewriting of history isn't really about the past at all. It's about who gets to control the future.
No one understands this better than Vladimir Putin, who has written the playbook that authoritarians around the world are now following: Close the archives. Rewrite textbooks. Silence historians. Transform perpetrators into heroes.
What makes this tactic so effective is how stealthily it works at first. The rewriting of history begins in intimate spaces - in family silences, in selective remembrance, in subtle shifts of narrative.
We sent Erica to Germany in the wake of America's racial justice protests because we wanted to understand what Europe's model for historical reconciliation could teach a nation grappling with its own buried past. What Erica uncovered was revealing: even as Germans publicly embraced their culture of remembrance, many maintained a studied silence about their own family histories during the Nazi era - much like the buried stories of racial violence she found reporting across the American South. It was in these intimate gaps between public commemoration and private amnesia that she found the seeds of today's shift.
"Silence distorts memory..." wrote Erica Hellerstein in Coda nearly three years ago. She had traveled to Germany to report on its lauded culture of remembrance. Now with Elon Musk telling Germans to move on from their guilt, Erica's prescient piece reminds us why we must interrogate the horrors of history so as not to repeat them in the future. READ THE FULL STORY HERE.
"I don't think it's particularly surprising that someone with Musk's particular brand of grievance politics would gravitate to the AfD's brand of grievance politics," Erica told me, "but it does make me wonder if it will give license to other authoritarian movements to more vocally reject movements to reconcile with the past."
It’s already happening: Argentina's new president Javier Milei is actively whitewashing the country’s brutal period of dictatorship in the late-1970s and early-1980s. And in Hungary, historical revisionism has been essential to Viktor Orbán maintaining his grip on power. While, in the United States, conservative politicians continue to rail against the 1619 Project and any attempt to teach accurate history in schools.
In Russia, where 70% approve of Stalin's role in Russian history, nearly half of young people say they've never heard of the Great Terror. Years before Russian tanks rolled into Ukraine we saw how the Putin regime began to implement its meticulous, systematic erasure of Soviet crimes: “cleansing” history books, culture, music, film, media. By rewriting the past, Putin's regime cleared the way for future atrocities. When he finally declared Ukraine's statehood a historical fiction in 2022, the groundwork had been laid over decades of perpetuating carefully constructed historical myths.
Now, as Musk amplifies a view that was once barely whispered in German living rooms, we're seeing the results of the same erosion of historical memory burst into the mainstream. It’s evident in the support for extreme right wing groups across Europe,
What makes this moment particularly dangerous is how it weaponizes a very human impulse - the desire to avoid confronting uncomfortable truths about our past. As one Gulag survivor told us, of wrestling with this challenge in Russia: "How do you hold people accountable when there are millions of interrogators, millions of informants, millions of prison guards... These millions were also our people."
This selective amnesia creates exactly the kind of buried tension and grievance that authoritarians exploit. From Moscow to Buenos Aires, from Mississippi to Munich, we see how silence about the past can pave the way for power grabs in the present. When Musk aligns himself with Germany's far right, he's not just making an inflammatory speech - he's giving global legitimacy to a movement that understands what Putin has long known: controlling society’s memory is the key to controlling society.
Today, as we witness what Erica calls "the global ripple effect of this kind of embrace of a once-taboo interpretation of history," I'm struck by how the grand sweep of politics often begins in the quiet spaces of our homes.
The stories we tell our children, the silences we maintain at family gatherings, the questions we dare or don't dare to ask about our ancestors - these intimate choices extend outward, shaping not just our personal narratives but our collective future.
As Erica put it: “I think it’s so important to start with our family stories - because over time, memory gaps can mutate into memory wars.” And so, perhaps our most important task begins at our dinner tables: facing up to the stories we've been afraid to tell.
This week, as DeepSeek, a free AI-powered chatbot from China, embarrassed American tech giants and panicked investors, sending global markets tumbling, investor Marc Andreessen described its emergence as "AI's Sputnik moment." That is, the moment when self-belief and confidence tips over into hubris. It was not just stock prices that plummeted. The carefully constructed story of American technological supremacy also took a deep plunge.
But perhaps the real shock should be that Silicon Valley
This week, as DeepSeek, a free AI-powered chatbot from China, embarrassed American tech giants and panicked investors, sending global markets tumbling, investor Marc Andreessen described its emergence as "AI's Sputnik moment." That is, the moment when self-belief and confidence tips over into hubris. It was not just stock prices that plummeted. The carefully constructed story of American technological supremacy also took a deep plunge.
But perhaps the real shock should be that Silicon Valley was shocked at all.
For years, Silicon Valley and its cheerleaders spread the narrative of inevitable American dominance of the artificial intelligence industry. From the "Why China Can't Innovate" cover story in the Harvard Business Review to the breathless reporting on billion-dollar investments in AI, U.S. media spent years building an image of insurmountable Western technological superiority. Even this week, when Wired reported on the "shock, awe, and questions" DeepSeek had sparked, the persistent subtext seemed to be that technological efficiency from unexpected quarters was somehow fundamentally illegitimate.
“In the West, our sense of exceptionalism is truly our greatest weakness,” says data analyst Christopher Wylie, author of MindF*ck, who famously blew the whistle on Cambridge Analytica in 2017.
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That arrogance was on full display just last year when OpenAI's Sam Altman, speaking to an audience in India, declared: "It's totally hopeless to compete with us. You can try and it's your job to try but I believe it is hopeless." He was dismissing the possibility that teams outside Silicon Valley could build substantial AI systems with limited resources.
There are still questions over whether DeepSeek had access to more computing power than it is admitting. Scale AI chief executive Alexandr Wong said in a recent interview that the Chinese company had access to thousands more of the highest grade chips than people know about, despite U.S. export controls. What's clear, though, is that Altman didn't anticipate that a competitor would simply refuse to play by the rules he was trying to set and would instead reimagine the game itself.
By developing an AI model that matches—and in many ways surpasses—American equivalents, DeepSeek challenged the Silicon Valley story that technological innovation demands massive resources and minimal oversight. While companies like OpenAI have poured hundreds of billions into massive data centers—with the Stargate project alone pledging an “initial investment” of $100 billion—DeepSeek demonstrated a fundamentally different path to innovation.
"For the first time in public, they've provided an efficient way to train reasoning models," explains Thomas Cao, professor of technology policy at Tufts University. "The technical detail is that they've come up with a way to do reinforcement learning without supervision. You don't have to hand-label a lot of data. That makes training much more efficient."
By developing an AI model that matches—and in many ways surpasses—American equivalents, DeepSeek challenged the Silicon Valley story that technological innovation demands massive resources and minimal oversight.
For the American media, which has drunk the Silicon Valley Kool Aid, the DeepSeek story is a hard one to stomach. For a long time, Wylie argues, while countries in Asia made massive technological breakthroughs, the story commonly told to the American people focused on American tech exceptionalism.
An alternative approach, Wylie says, would be to see and “acknowledge that China is doing good things we can learn from without meaning that we have to adopt their system. Things can exist in parallel.” But instead, he adds, the mainstream media followed the politicians down the rabbit hole of focusing on the "China threat."
These geopolitical fears have helped Big Tech shield itself from genuine competition and regulatory scrutiny. The narrative of a Cold War style “AI race” with China has also fed the assumption that a major technological power can be bullied into submission through trade restrictions.
That assumption has also crumpled. The U.S. has spent the past two years attempting to curtail China's AI development through increasingly strict controls on advanced semiconductors. These restrictions, which began under Biden in 2022 and were significantly expanded last week under Trump, were designed to prevent Chinese companies from accessing the most advanced chips needed for AI development.
DeepSeek developed its model using older generation chips stockpiled before the restrictions took effect, and its breakthrough has been held up as an example of genuine, bootstrap innovation. But Professor Cao cautions against reading too much into how export controls have catalysed development and innovation at DeepSeek. "If there had been no export control requirements,” he said, “DeepSeek could have been able to do things even more efficiently and faster. We don't see the counterfactual."
DeepSeek is a direct rebuke to both Western assumptions about Chinese innovation and the methods the West has used to curtail it.
As millions of Americans downloaded DeepSeek, making it the most downloaded app in the U.S., OpenAI’s Steven Heidel peevishly claimed that using it would mean giving away data to the Chinese Communist Party. Lawmakers too have warned about national security risks and dozens of stories like this one echoed suggestions that the app could be sending U.S. data to China.
Security concers aside, what really sets DeepSeek apart from its Western counterparts is not just efficiency of the model, but also the fact that it is open source. Which, counter-intuitively, makes a Beijing-funded app more democratic than its Silicon Valley predecessors.
In the heated discourse surrounding technological innovation, "open source" has become more than just a technical term—it's a philosophy of transparency. Unlike proprietary models where code is a closely guarded corporate secret, open source invites global scrutiny and collective improvement.
DeepSeek is a direct rebuke to Western assumptions about Chinese innovation and the methods the West has used to curtail it.
At its core, open source means that the source code of a software is made freely available for anyone to view, modify, and distribute. When a technology is open source, users can download the entire code, run it on their own servers, and verify every line of its functionality. For consumers and technologists alike, open source means the ability to understand, modify, and improve technology without asking permission. It's a model that prioritizes collective advancement over corporate control. Already, for instance, the Chinese tech behemoth Alibaba has released a new version of its own large language model that it says is an upgrade on DeepSpeak.
Unlike ChatGPT or any other Western AI system, DeepSource can be run locally without giving away any data. "Despite the media fear-mongering, the irony is DeepSeek is now open source and could be implemented in a far more privacy-preserving way than anything offered by Meta or OpenAI," Wylie says. “If Sam Altman open sourced OpenAI, we wouldn’t look at it with the same skepticism, he would be nominated for the Nobel Peace Prize."
The open-source nature of DeepSeek is a huge part of the disruption it has caused. It challenges Silicon Valley's entire proprietary model and challenges our collective assumptions about both AI development and global competition. Not surprisingly, part of Silicon Valley’s response has been to complain that Chinese companies are using American companies’ intellectual property, even as their own large language models have been built by consuming vast amounts of information without permission.
This counterintuitive strategy of openness coming from an authoritarian state also gives China a massive soft power win that it will translate into geopolitical brownie points. Just as TikTok's algorithms outmaneuvered Instagram and YouTube by focusing on accessibility over profit, DeepSeek, which is currently topping iPhone downloads, represents another moment where what's better for users—open-source, efficient, privacy-preserving—challenges what's better for the boardroom.
We are yet to see how DeepSeek will reroute the development of AI, but just as the original Sputnik moment galvanized American scientific innovation during the Cold War, DeepSeek could shake Silicon Valley out of its complacency. For Professor Cao the immediate lesson is that the US must reinvest in fundamental research or risk falling behind. For Wylie, the takeaway of the DeepSeek fallout in the US is more meta: There is no need for a new Cold War, he argues. “There will only be an AI war if we decide to have one.”