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The Latest Casualty of Social Media Hype Is Your Matcha Supply
24 juillet 2025 à 05:07
The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s tea industry.
Matcha from Japan has exploded into a global craze, driven in part by buzz on social media, experts say.
© Philip Fong/Agence France-Presse — Getty Images
