The actor’s latest promotion has stirred outrage but will no doubt be good for the prediction markets hoping to lure in young men

Prediction markets are a cynical business.

Many customers will lose money, and the real product may just be the delightful dopamine hit that comes in that brief window between placing a bet and its outcome – which is statistically more likely to be a disappointment than a victory. So the bettor has to think they are buying more than their own fleecing.

Craig Tiley says the US Open is going to become the ‘Disneyland of tennis’, and he means it aspirationally. Here’s what that might look like 15 years from now

The year is 2041 and you’ve successfully made it through security and onto the grounds of the USTA Liquid Death National Tennis Center. Myla Rose and Leo Federer are hitting on Practice Court 23 ahead of their first-round match in the US Open Mixed Doubles sponsored by Botoxxify, the tournament’s official neuromodulator partner. Jake Paul, the 50th president of the United States, is a few hours from attending opening night with first lady Jutta Leerdam-Paul and labor secretary Dana White. Venus Williams has just accepted a wildcard into the women’s singles draw. You’re thisclose to paying off last year’s Honey Deuces on Klarna.

Welcome to the Disneyland of tennis.