This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss three years of 404 Media.

JASON: Tomorrow is the third anniversary of the launch of 404 Media. If you haven’t been paying attention to us yammering on about this on the podcast and in our emails, you can celebrate with us at our party in New York in a few weeks.

Anniversaries are a good time to take stock of things, but they always seem to sneak up on us. I don’t think we’ll have much of a public post this year on the actual anniversary, but maybe some public celebrating closer to the party and panel we’re throwing. 

First off, if you’re reading this, thank you for your support and for being a subscriber. We could not be doing this without you. Starting 404 Media has changed all of our lives; we’ve said it a million times at this point, but it was not clear when we started this that it would actually work. Three years in, it is extremely working, and we are very proud of the work we’ve done, what we’ve built, and the impact our journalism has had. These are going to be disorganized, off the dome thoughts, but a few things: 

This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss the mainstreaming of Flock, media appearances, and Spotify's AI move.

EMANUEL: The news that Spotify will start tagging artists on its platform as being AI generated, and that it will not promote them, might be a sign that we’re approaching peak AI slop. What that moment looks like, to me, is not about the sheer quantity of AI generated content in the world, but about the tipping point where people and more importantly platforms, start rejecting that content algorithmically. Platforms could do this by attempting to detect and limit the spread of that content, and people will do it organically by expressing their preferences with clicks, time on page, and other signals that inform the algorithm.

This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss Flock blogging, "rare" books, and Jesus Christ.

EMANUEL: I was out last Friday so I want to talk about the story I published two weeks ago about AI companies buying printed books so they can scan them for training data. 

The story has gone mega viral on X, but mostly in the form of a post from an engagement farming account that both misrepresented my article and didn’t properly link back to our website. This is frustrating because it means a lot of other people siphoned traffic from our site and also because it caused a fair bit of confusion about what is happening.