Prices for coffee beans have risen, but in a country where coffee drinking is a ritual, customers demand cheap espresso. That has left coffee bars in a bind.
A cup of espresso at the Lavazza Museum in Turin, Italy. Executives from Lavazza and Illy have warned for more than a year that higher coffee prices are most likely here to stay.
For cafes like Haraz Coffee House, riding a wave of interest nationwide in late-night, alcohol-free gathering spaces means embracing the franchise model.
Hamzah Nasser founded his Yemeni cafe brand, Haraz Coffee House, in 2021 in Dearborn, Mich. and intends to double the number of Haraz locations to 60 from 30 by the end of the year.
Connexion
