Skits and parodies making fun of the trillion-dollar industry have taken over social media, racking up millions of views

Johnny Hilbrant Partridge kept getting stuck next to the same kind of finance guy at weddings – the one bragging about his family’s full-time nanny and lavish vacations while name-dropping elite club memberships and private schools.

To Partridge, a former fitness instructor, their shameless knack for self-promotion felt ripe for comedy. Using a filter that puts an exaggerated sneer on his face, Partridge donned a puffer vest and created “The PE Guy”, a caricature of the men who work in the private equity industry.