Vue lecture

Animal Activists Target Farmers in Sonoma, Known as ‘America’s Provence’

A new generation of activists has used extreme tactics and viral video to challenge farmers in Sonoma County, a region known for some of the industry’s most humane practices.

© Rachel Bujalski for The New York Times

A protest organized by the group Direct Action Everywhere outside a Trader Joe’s in Berkeley, Calif., in August.
  •