YouTube banned a wave of ASMR artists this week for violating the platforms’ rules against “sexually gratifying” content, leaving creators confused and angry.

Several creators received the same notice from YouTube about their channels being removed on Wednesday and Thursday. “We have reviewed your content and found severe or repeated violations of our sex and nudity policy. Because of this, we have removed your channel from YouTube,” the email said. 

So far, YouTube creators affected by the wave of bans who’ve spoken publicly about YouTube removing their channels include ItsBunniiASMR, Slight Sounds, Nananightray, Roseasmr, Simoneasmr, and Janina Wilhelmsen, all of whom had significant followings on the platform. There are still many ASMR creators on YouTube, making the bans even more confusing.  

ASMR, or Autonomous Sensory Meridian Response, describes the tingling feeling that some people get when hearing certain sounds; it’s become shorthand for a genre of content where ASMR artists whisper, brush, tap or make other sounds near a microphone. A lot of ASMR content is meant for relaxation, mindfulness, and sleep.

“YouTube deciding to ban my account and many others feels like they are siding with gross sexualization of ASMR from people outside the community."

"We terminated these channels for linking to content that violates our nudity and sexual content policy," a spokesperson for YouTube told 404 Media in a statement. "Our external link policies apply equally to all creators across YouTube, and this action was taken in accordance with our long-standing policies, not as a change in policy or targeting of ASMR content."

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