NYT > U.S. News Sales Are So Low, California Wineries Are Burning Their Vineyards Par :Soumya Karlamangla 30 juillet 2026 à 05:00 The rise and fall of pinot noir symbolizes the larger struggles of the wine industry as younger generations turn to other beverages. © Nic Coury for The New York TimesMonterey County, about 100 miles south of San Francisco, is an agricultural hub that vacillates between fog-shrouded cool and a sunny maritime climate, which also makes the terrain ideal for delicate wine grapes.